The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. In this fast moving century, USP is needed in order for any business to be successful. You will receive immediately, training videos and PDF’s to go with every video. You will have the ability to learn everything immediately.